Keith Richards was appointed to be the face of Louis Vuitton luggage earlier this month in a bid to win back old customers who have no time for it's fashion status and oddly i think Keith Richards compliments the brands. They say they want to remind customers of the heritage and history of the luggage and handbag brand rather than it's status as a cult fashion label. There's something in Keith Richards that makes him attractive, the ad campaign restores that timelessness to the brand.
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